Facebook has moved its UK account from Teneo to Edelman, PRovoke Media can reveal, after a competitive review of its UK communications agency support.
The social media platform’s competitive pitch process – called as it sought to align its corporate and consumer PR strategy and activity – was extensive, starting with 14 agencies for a brief that includes running the press office, which receives around 350 media enquiries a week.
Edelman succeeds Teneo, which has been Facebook’s UK communications agency for the past few years. It is understood that Teneo was in the original longlist but resigned before the final round.
It is the second recent appointment for the Facebook stable for Edelman, which PRovoke Media learned had won a similar UK consumer and corporate communications brief for WhatsApp in May. The WhatsApp account was also previously held by Teneo.
Facebook also works with other agencies in the UK on specific briefs, including Harvard and Hanover.
The social media platform is facing a slew of communications challenges in the UK, including around data, misinformation, transparency, accountability and regulation, as well as proving that it is relevant against the likes of new social platforms such as TikTok – this week announced as the first non-Facebook-owned platform to be installed more than three billion times – and demonstrating it still has value to brands.
Edelman and Facebook had not commented on the appointment at the time of publication.