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It is likely that you have been listening for a while now how many professionals and companies throw the blanket over their heads and open a channel on YouTube . And why haven’t you taken the step yet?
If you are still curious to test the potential of this platform, let me tell you, it is not too late. And it is that given the sad panorama that we are living with the pandemic, it is no longer enough to have a blog and a website to sell your products or services.
Video marketing is a growing trend and if you want to have visibility with your business, you must remove the fear of being on the screen (if you have it), give value to your audience and, most importantly, show yourself as you are. Naturalness always wins.
Some data to keep in mind
According to YouTube sources, more than 1.9 billion users log into the platform and watch more than one billion hours of video.
This is one of the main reasons why having a presence in the second most used search engine, after Google , is key to gaining positions with respect to your competition, reaching your audience and connecting with it.
And these good results are due to the fact that users increasingly prefer audiovisual content over reading a long text of two thousand words.
In addition, video is easy to consume and understand, it is a simple format to spread, it provokes emotions in the viewer and makes him travel through different sensations; In short, it is the ideal tool to generate brand awareness and penetrate your audience.
And let’s not talk about the improvements it means for positioning in Google and to enrich the user experience.
After seeing all the benefits of video marketing, what is stopping you from making videos? Stop procrastinating and start your YouTube video marketing strategy now. But first pay attention to what comes in the next point.
What nobody told you to make quality and hooky videos on YouTube
It is useless if you have the best content ideas to upload to YouTube if you do not meet the basics later.
Next, I will tell you some key points that range from more technical aspects such as lighting to aspects more related to copy and persuasion, to hook your audience and generate engagement on your channel.
Technical factors for shooting clear video
Did you know that the lighting, the background or the equipment are essential before you start recording? It’s the first thing you should look at:
- Lighting: the videos should be recorded whenever possible with natural light. But if for any reason you cannot, you will have to use artificial light. Mainly, you will need 3 points of light; two in front of the presenter, one on each side, and another spotlight behind as backlight. This is as important a factor as the quality of the content.
- Background: it is recommended that the background of the walls be clean, this means that it does not distract the audience.
- Camera: nowadays any mid-range mobile can make professional videos in Full HD. A very useful accessory so that the device does not move is the use of a tripod with a mobile adapter.
What kind of language to use?
When writing your script, think about who your target audience is and based on that you should use appropriate language. If your audience is 25-35 years old, the language will be informal, close and not formal.
Find a common thread
Keep in mind that users want to see videos that entertain, educate or inspire them. And the best way to achieve this is by telling stories that connect with them (what we know as storytelling ).
Pay attention because this formula always works to capture attention with your story: present a problem – offer a solution – expose a benefit – and call for action.
Source: https://www.entrepreneur.com
